Local service unit economics

Turn an income target into jobs, leads and delivery hours.

See what your average job price, direct costs and close rate imply before adding more demand.

Jobs → leads → hoursUseful before buying more leads.
Your assumptions

Build the service-business model

Defaults are illustrative only. Replace them with your own numbers.

Service revenue is not the same as owner income. This model deducts direct job costs, adds fixed monthly overhead to the target, then calculates the number of jobs and qualified leads required.

The calculator is deterministic: the same inputs produce the same result. It does not use AI to invent demand, conversion rates, market prices or expected income.

What you get

  • Profit contribution per job
  • Jobs needed per month
  • Qualified leads at your close rate
  • Total modeled hours, including job delivery/travel plus monthly admin

Important limitation

It does not estimate local demand, ad costs or travel time. Add those costs to your inputs when they materially affect the job economics.

For decisions involving tax, law, regulated investments or material financial commitments, use appropriate professional advice and verified source data.

A local service can reach revenue quickly, but capacity is usually the hard ceiling.

The calculator converts a monthly income target into jobs, qualified leads and delivery time. Contribution per job is the job price after direct job costs. Fixed monthly costs are added to the target before calculating required jobs.

Core mathcontribution per job = job price × (1 − direct-cost rate)jobs needed = ceil((income target + fixed monthly cost) ÷ contribution)qualified leads needed = ceil(jobs needed ÷ close rate)modeled hours = jobs × delivery/travel hours + admin/sales hours

Illustrative example

With a $180 average job, 30% direct costs, 2.5 delivery/travel hours, six admin hours, a 35% qualified-lead close rate, $120 monthly fixed cost and a $2,000 target, the example requires 17 jobs, 49 qualified leads and 48.5 modeled hours per month. If the close rate is 25% worse, the lead requirement rises to 65. If each job actually takes 3.5 hours rather than 2.5, monthly workload rises to 65.5 hours.

Capacity questions to answer before launch

  • Can one person physically deliver the required job count?
  • Are travel, quoting and no-shows included in the time assumption?
  • Does the lead source produce qualified leads or only raw inquiries?
  • Do materials, subcontractors and refunds belong in direct job cost?

Unlike a digital product, a local service often cannot scale by simply increasing traffic. When the hours stop fitting, the next unit of growth may require higher pricing, better routing, staff or a different service mix.